Anjar Co. is the world's oldest and
largest international product licensing agency for the toy and game market. In addition to
the #1 new game of 1995, Battle Dome, and the perennial best-seller, Othello,
Anjar has had over 800 licenses in its over 40 year history. Many of the toys and games
developed and licensed by Anjar have become household names throughout the world.
James R. Becker,
of Anjar, has been in the toy industry for over 50 years. Before founding Anjar, he was
involved in the creation and development of Gumby & Pokey, Barrel of Monkeys and the
Magic Milk Bottle (details below).
Jonathan S. Becker
is an Attorney
specializing in patent, trademark and copyright law. He created the Legal Lines column for
the leading trade magazine, Playthings, and teaches a course on Business
Practices for the Toy Design program at the Fashion Institute of Technology.
R. Becker, Founder and President of Becker Associates LLC,
creates, develops, sources and licenses children's products and
around the world.
James R. Becker Bio
For over 55 years, Jim Becker devoted his energy and life’s blood to
developing and licensing products in the Toy Industry. He helped create
global licensing as we know it today. By creating Gumby and Pokey
merchandise from a TV Show, he helped spawn an $80 billion Licensing
Industry. He recognized and created many trends, like Gumby & Pokey,
Barrel of Monkeys, Disappearing Magic Baby Bottle, Othello, Nerf Ping
Pong, Battle Dome and The Betsy McCall Fashion Designer Set. Before Jim,
no one adapted items made for the US to appeal and sell in foreign
markets, including the most difficult of all to penetrate, Japan. He also
innovated the concept of developing Japanese and European toys and games
for the American market. In those days, the 1940s-1970s, global marketing
didn’t exist; global companies didn’t exist and neither Hasbro nor Mattel
had worldwide distribution or subsidiaries in most foreign markets.
In addition to Othello, Gumby, Pokey and Barrel of Monkeys, Jim’s
other product development credits include the Disappearing Magic
Milk Bottle, as well as Nerf Ping Pong, Elmo’s Trike, Barbie ‘Really
Works’ Activity Toys, and ‘Land Before Time’ Hand Puppets, Shirt
Pocket Games, GI Joe Earthquake Vehicle, Teenage Mutant Ninja Turtle
Foldable Flying Saucers, the Betsy McCall Fashion Designer Set,
Grabbin’ Dragons and hundreds of others.
Jim used his expertise, his charisma, his sense of humor and the
strength of his personal relationships to create one of the most
successful product development and licensing companies in the world,
Anjar. Anjar is an acronym for Jim’s four sons: Arto, Neil, Jonny
As Rockwell Kent, the famous American artist and illustrator of Herman Melville’s novel ’Moby Dick’, wrote about Jim in his autobiography ‘It’s Me O Lord’, Jim Becker was
"one who has known and followed the way to…the hearts of countless children at Christmas time." Jim is survived by his wife of 57 years, Frances, children. Arto (Beverly), Jonathan (Patti) and Roger, grandchildren Neil, Stephanie, Talia, Isaac, Michael, Julie, Haylee, and Noah and great grandson Eversmith.
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