Anjar Co. is the world's oldest and
largest international product licensing agency for the toy and game market. In addition to
the #1 new game of 1995, Battle Dome, and the perennial best-seller, Othello,
Anjar has had over 800 licenses in its over 40 year history. Many of the toys and games
developed and licensed by Anjar have become household names throughout the world.
When an inventor calls the TIA or a
major company trying to show a new product concept, they are often
referred to Anjar Co. It’s a rare person who has not played with at
least one of the toys that Anjar has made famous.
James R. Becker,
of Anjar, was in the toy industry for over 55 years. Before founding Anjar, he was
involved in the creation and development of Gumby & Pokey, Barrel of Monkeys and the
Magic Milk Bottle (details below).
Jonathan S. Becker
is an Attorney
specializing in patent, trademark and copyright law. He created the Legal Lines column for
the leading trade magazine, Playthings, and teaches a course on Business
Practices for the Toy Design program at the Fashion Institute of Technology.
R. Becker, Founder and President of Becker Associates LLC,
creates, develops, sources and licenses children's products and
around the world.
James R. Becker Bio
For over 55 years, Jim Becker devoted his energy
and life’s blood to developing and licensing products in the Toy
Industry. He helped create global licensing as we know it today. By
creating Gumby and Pokey merchandise from a TV Show, he helped spawn
an $80 billion Licensing Industry. He recognized and created many
trends, like Gumby & Pokey, Barrel of Monkeys, Disappearing Magic
Baby Bottle, Nerf Ping Pong, Battle Dome and The Betsy McCall
Fashion Designer Set. Before Jim, no one adapted items made for the
US to appeal and sell in foreign markets, including the most
difficult of all to penetrate, Japan. He also innovated the concept
of developing and marketing Japanese and European toys and games for
the American market. In those days, the 1940s-1970s, global
marketing didn’t exist; global companies didn’t exist, and neither
Hasbro nor Mattel had worldwide distribution or subsidiaries in most
In addition, Jim
developed Gumby, Pokey, Barrel of Monkeys, Disappearing Magic Milk
Bottle, Nerf Ping Pong, Elmo’s Trike, Barbie ‘Really Works’ Activity
Toys, ‘Land Before Time’ Hand Puppets, Shirt Pocket Games, GI Joe
Earthquake Vehicle, Teenage Mutant Ninja Turtle Foldable Flying
Saucers, the Betsy McCall Fashion Designer Set, Grabbin’ Dragons and
hundreds of others.
Jim used his expertise, his charisma, his sense of humor and the
strength of his personal relationships to create one of the most
successful product development and licensing companies in the world,
Anjar, an acronym for Jim’s four sons: Arto, Neil, Jonathan and
As Rockwell Kent, the famous American artist and illustrator of
Herman Melville’s novel ’Moby Dick’, wrote about Jim in his
autobiography ‘It’s Me O Lord’, Jim Becker was “one who has known
and followed the way to…the hearts of countless children at
Whether it is Gumby, Pokey, Barrel of Monkeys, the Disappearing
Magic Baby Bottle, or Othello, Jim has touched the lives of so many.
In 2005, in recognition of Jim Becker’s lifetime achievements,
Becker was the recipient of the prestigious International Designers
& Inventors of Toys Award.
We hope you enjoy your visit to our
Please visit often and let us know what you think. You can contact us
42 Russet Road
Stamford, CT 06903