Anjar and Becker Associates to Develop Brand Extensions for Wham-O’s Portfolio

March 22, 2021

Wham-O has appointed Anjar and Becker Associates as the exclusive global licensing agency for Wham-O and its portfolio of brands, including Frisbee, Slip ’N Slide, Hula Hoop, Hacky Sack, Super Ball, Trac-Ball and Boogie Board.

Under the Agreement, Anjar and Becker Associates will develop, license, and commercialise Wham-O brand merchandise and brand extensions across all product categories.

“I’m very excited to be working with such a well-known agency as Anjar and Becker Associates,” said Todd Richards, President, Wham-O.

“All of us at Wham-O are looking forward to prosperous opportunities.”

Jonathan Becker, President of Anjar, added: “It’s hard to overstate the iconic stature of Wham-O’s brands. Slip ‘n Slide, the Super Ball, Hacky Sack, Hula Hoop, and, of course, the Frisbee, are ubiquitous; a part of our culture and the happy memories of millions of people around the world.

“The opportunity to leverage these well-known brands, in toys and other categories, is an honour and privilege, and we’re excited to pursue every opportunity to showcase them to potential licensees.”

Patti Becker, CEO of Becker Associates, said: “We’re thrilled to have the opportunity to create a licensing program to extend Wham-O and their iconic brands, which have a special place in people’s hearts throughout the world.

“Wham-O’s immense and lasting popularity started with the Frisbee, which will turn 65 in 2022. This timeless toy contributes to good physical and emotional health. We think the timing couldn’t be better to capitalize on the extraordinary brand awareness and appeal of Wham-O’s amazing toys!”

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