Wham-O has appointed Anjar & Becker Associates as the exclusive global licensing agency for Wham-O and its brands.
"I'm very excited to be working with such a well-known agency as Anjar and Becker Associates," says Todd Richards, president, Wham-O. "All of us at Wham-O are looking forward to prosperous opportunities."
The brands involved with the deal include:
- Slip' N Slide;
- Hula Hoop;
- Hacky Sack;
- Super Ball;
- Trac-Ball; and
- Boogie Board.
Under the Agreement, Anjar and Becker Associates will develop, license and commercialize Wham-O brand merchandise and brand extensions across all product categories.
"It's hard to overstate the iconic stature of Wham-O's brands," says Jonathan Becker, president, Anjar. Slip 'N Slide, the Super Ball, Hacky Sack, Hula Hoop and, of course, the Frisbee, are a ubiquitous part of our culture and the happy memories of millions of people around the world. The opportunity to leverage these well-known brands in toys and other categories is an honor and privilege, and we're excited to pursue every opportunity to showcase them to potential licensees."