Anjar Co. LLC Appointed Licensing Agent for Sophie La Girafe

February 17, 2020
sophie la girafe

Anjar Co. & Becker Associates, who manage the licensing and merchandising program for Sophie la Girafe, have signed a deal with Deliso to develop, license, and distribute Sophie merchandise in all product categories.

“Sophie la Girafe has a special place in the hearts of infants around the world, so the new partnership is a great addition to our licensing and consumer products portfolio,” said Jonathan Becker, President of Anjar Co. “Sophie la Girafe is ubiquitous in France, where it’s part of the nation’s fabric, and immensely popular in the U.S. and Canada, where it can be found on many baby registries. We aim to have one Sophie la Girafe product in every house, car, and grandparents’ home before Sophie’s 60th birthday celebration in 2021. We’re also extending the range of Sophie products, and looking for new licensing and distribution partners and DTR programs in all categories, including infant furniture, bedding, accessories, toys, and toiletries.”

Patti Becker, CEO of Becker Associates said, “Sophie is a luxury lifestyle brand sold in more than 85 countries. There are hundreds of products immediately available. Sophie is all natural, and appeals to all five senses.”

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