The Licensing Letter doesn’t have a lot of Border Collies in its subscriber list, which is too bad, because who would possibly be more interested in a story about Wham-O releasing frisbees especially made for dogs?
Jazwares, a global leader in toys and licensing, gave dogs and cats everywhere cause of celebration this week, announcing they have entered into a long-term deal with Anjar & Becker Associates and Wham-O to produce an all-new line of pet toys. Scheduled to be available online and at brick-and-mortar retailers in North America in fall 2022, this new line marks Jazwares first entry into the Pet Toy category as the Wham-O products join upcoming pet costumes in building out the company’s pet product offerings.
“Wham-O toys have been at the center of active play for families across America for decades and we are thrilled to have the opportunity to help extend their iconic brands to new products for our four-legged friends,” said Michael Rinzler, Executive VP/Partner, Jazwares. “As we continue to grow Jazwares offerings beyond our core toy and collectibles business, we look forward to bringing our innovative, quality approach to consumer products into the pet category.”
Wham-O is one of those companies whose products are so iconic that the brand name has become the common name for a variety of sports and activities, like the Frisbee, Superball, Hula Hoop, Slip ‘N Slide, Hacky Sack, and Boogie Board. Together with Jazwares, Wham-O is now bringing its roster of beloved brands to a playful and durable range of pet toys that will include both traditional toys like balls, discs, tug toys, and plush, as well as new innovations in the pet space.
“We’re excited to partner with Jazwares to extend the iconic Wham-O brands into the Pet Toy category,” says Jonathan Becker, President of Anjar Co. LLC. “Jazwares has a reputation of bringing creativity, innovation and quality toys to all their brands, and I’m confident that’s what they’ll do for the Wham-O brands for pet toys. This opportunity will benefit pets and their owners everywhere and encourage active play all day!”
Wham-O has been producing some of the world’s best-loved active toys for 75 years now, but Todd Richards, President of Wham-O, says this is the first time the company has focused on toys for pets.
“Wham-O has long been associated with active play and carrying our brand over to the pet world seems like a natural extension of our brands’ image,” Richards says. “Thanks to Anjar and Becker Associates, we at Wham-O are thrilled about this exciting partnership with Jazwares.”
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