Inventing in Troubled Times

January 23, 2023

David Winter, VP of BlueJ at Jazwares, shines a spotlight on the opportunities for inventors in today’s climate… And why Jazwares is doubling down on innovation.

Finally, we partnered with Patti and Jonathan Becker to launch Big Fat Yarn – a craft activity all about finger-knitting fun…
Our WHAM-O partnership with the Beckers, for example, launched Jazwares into a totally new category – pets – that surged post-COVID.
Big Fat Yarn, our recently launched line of DIY finger-knitting kits, has seen tremendous popularity, with millions of impressions on social media.

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