Jazwares has entered a long-term deal with Anjar & Becker Associates and Wham-O to produce an all-new line of pet toys. Scheduled to be online and at brick-and-mortar retailers in North America in fall 2022, this new line marks Jazwares’ first entry into the pet toy category as the Wham-O products join upcoming pet costumes in building out the company’s pet product offerings.
Wham-O has produced classic American toys like Frisbee, Superball, Hula Hoop, Slip ‘N Slide, Hacky Sack and Boogie Board for nearly 75 years. Together with Jazwares, they are bringing their roster of beloved brands to a playful and durable range of pet toys that will include both traditional toys like balls, discs, tug toys and plush, as well as new innovations in the pet space.
“Wham-O toys have been at the center of active play for families across America for decades and we are thrilled to have the opportunity to help extend their iconic brands to new products for our four-legged friends,” said Michael Rinzler, executive VP/partner, Jazwares. “As we continue to grow Jazwares offerings beyond our core toy and collectibles business, we look forward to bringing our innovative, quality approach to consumer products into the pet category.”
“We’re excited to partner with Jazwares to extend the iconic Wham-O brands into the Pet Toy category,” says Jonathan Becker, president of Anjar Co. LLC. “Jazwares has a reputation of bringing creativity, innovation and quality toys to all their brands, and I’m confident that’s what they’ll do for the Wham-O brands for pet toys. This opportunity will benefit pets and their owners everywhere and encourage active play all day!”
Todd Richards, president of Wham-O, added, “Wham-O has long been associated with active play and carrying our brand over to the pet world seems like a natural extension of our brands’ image. Thanks to Anjar & Becker Associates, we at Wham-O are thrilled about this exciting partnership with Jazwares.”
This news continues Jazwares’ expansion into new product categories and follows on the heels of Jazwares’ recent announcement about its forthcoming entry into the costume segment.
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