Shimmer the Glowworm Signs with Becker Associates & Anjar Co.

NEW YORK — April 2026 — Shimmer the Glowworm, the independent character brand that accumulated more than 40 million organic views on Giphy in under a year — with no studio, no ads, and no legacy franchise behind her — has signed with Patti Becker, CEO & Founder of Becker Associates LLC, in partnership with Anjar Co. LLC, for global licensing representation.

“Shimmer the Glowworm is a fully built world with original music, animated episodes, published books, a live stage musical, and a philosophy that resonates across generations,” said Patti Becker, CEO & Founder of Becker Associates LLC. “The organic traction this brand has achieved independently is a powerful signal. We are proud to bring Shimmer to the global licensing marketplace in time for the Licensing Expo.”

Created by Shelby Herman, Shimmer the Glowworm is a lifestyle and entertainment property built around one idea: show your glow — and recognize it in others. GenZ audiences across English, Japanese, and Spanish-speaking communities have organically adopted Shimmer’s 350+ GIFs and stickers to communicate emotion and connection. Interest in the brand spans toys, apparel, publishing, live entertainment, and digital media — and it’s available for licensing across multiple licensing categories.

“One tiny glow can change everything,” said Shelby Herman, creator of Shimmer the Glowworm. “Watching GenZ find her on their own — in three languages — told me the world was ready for Shimmer.”

Anjar Co. LLC & Becker Associates LLC will feature Shimmer the Glowworm at Licensing Expo 2026 in Las Vegas next month. For licensing inquiries, contact Patti Becker at PBecker@BeckerAssociates.com | 203.321.6813. Learn more at ShimmertheGlowworm.com.

About Anjar Co. LLC & Becker Associates LLC

Becker Associates LLC is an IP brand management and global licensing firm led by Patti Becker, CEO & Founder, with over 45 years of toy industry and licensing experience. Working together with Anjar Co. LLC — a global licensing leader, they have licensed 1500+ products since 1969, and their licensees have sold more than $2.5 billion globally. 

For inquiries or to set up an appointment, contact: Patti Becker l PBecker@BeckerAssociates.com | BeckerAssociates.com

About Shimmer the Glowworm

Shimmer the Glowworm is an independent character brand and lifestyle property created by Shelby Herman, with 40M+ organic views on Giphy, 350+ original GIFs and stickers, animated episodes, original music, published storybooks, and a live stage musical. ShimmertheGlowworm.com

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