Wham-O Appoints Anjar Co. & Becker Associates for Licensing

March 22, 2021

Wham-O appoints Anjar Co. & Becker Associates as the exclusive global licensing agency for Wham-O and its well-known brands, including Frisbee, Slip ‘N Slide, Hula Hoop, Hacky Sack, Super Ball, Trac-Ball and Boogie Board. Under the agreement, Anjar and Becker Associates will develop, license and market Wham-O branded goods and brand extensions in all product categories to bring families, friends and teammates together while promoting active play and fun indoors and outdoors.

Todd Richards, President of Wham-O, said, “I am delighted to be working with an agency as well known as Anjar and Becker Associates. All of us at Wham-O look forward to successful opportunities. “

Jonathan Becker, President of Anjar Co., says, “It’s hard to overstate the iconic stature of the Wham-O brands. Slip ‘n Slide, the Super Ball, Hacky Sack, Hula Hoop and of course the Frisbee are omnipresent, part of our culture and the happy memories of millions of people around the world. The opportunity to use these well-known brands in toys and other categories is an honor and a privilege, and we look forward to taking every opportunity to introduce them to potential licensees. “

Wham-O is a lifestyle brand that has been synonymous with fun, games and active sports since Arthur “Spud” Mellin and Richard Knerr were founded almost 75 years ago. Wham-O manufactures and markets some of the best-known consumer brands in the world today. The Wham-O brands are in the tradition of classic, well-made toys. The name Wham-O is based on the sound of a slingshot (Wham-O’s first product) that was produced when the target was reached. Since then Wham-O has sold around 300 different toys and games in more than 85 countries. Wham-O’s brand portfolio embodies fun games and toys that appeal to all age groups. The Frisbee and Hula Hoop were inducted into the Strong Museum’s National Toy Industry Hall of Fame (1998 and 1999, respectively). The name Super Bowl comes from The Super Ball.

David Huang, Director of Product Development and Licensing at Wham-O, explains, “Wham-O has been responsible for many of the most memorable toys for generations of children for over 70 years, making it a true American institution. We’re both proud and excited to be working with Anjar / Becker Associates to further spread our message of FUN beyond the toy world. “

Patti Becker, CEO of Becker Associates, added, “We are thrilled to have the opportunity to develop a licensing program to expand Wham-O and its well-known brands that hold a special place in people’s hearts around the world. Wham-O’s immense and enduring popularity began with the Frisbee, which turns 65 next year. These timeless toys improve physical health and wellbeing. The timing couldn’t be better to take advantage of the exceptional brand awareness and appeal of Wham-O’s fantastic toys!"

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